Purpose There is always a need to discover how a paradox between a customer's desire for
a more personalized experience and their privacy and security concerns would shape their …

Purpose Artificial intelligence (AI) has become a pivotal technology in both marketing and
daily life. Despite extensive research on the benefits of AI, its adverse effects on customers …

Our research highlights the evolving landscape of online privacy, emphasizing the growing
compliance pressure on tech companies and website owners due to GDPR regulations …

Purpose This study assesses whether the strategic orientation of financial institutions to
provide value to customers influences the dimensions of personal data privacy perceived by …

The ongoing scientific discourse surrounding the replication crisis in behavioral research,
including management information systems (MIS) research, underscores the importance of …

Purpose This study aims to investigate the perceptions of service providers in the travel and
hospitality industry toward the adoption of blockchain technology (BCT), focusing on its …

In both private and Government sectors, the convergence of digital technologies and
environmental, social, and governance assessment addresses concerns regarding …

Purpose In the online environment, consumers increasingly feel vulnerable due to firms'
expanding capabilities of collecting and using their data in an unsanctioned manner …

In this digital era, the use of the internet for information and communication has become an
integral part of our daily life. With the significant increase in personal and sensitive …

This study refines Customer Relationship Management (CRM) as a strategic approach for
the digital era. It proposes Customer Data Protection (CDP) as a crucial new dimension for a …