Purpose The shopper journey can cross a number of channels leading up to the point of a
possible purchase, which may be unseen by the retailer or brand for the targeted purchase …

Financial well-being literature has grown substantially over the past decade with
multidisciplinary contributions (Ngamaba, Armitage, Panagioti, & Hodkinson, 2020) …

Self-service technologies (SSTs) increasingly permeate retail space. Yet, sometimes
retailers decide to revert to human-delivered service mode by discontinuing their incumbent …

Cognitive-experiential self-theory is a unique model for exploring restaurant patrons'
decision making. Fear and its impact on diners' decision making, particularly related to …

Purpose The purpose of this paper is to explore a conceptualization of shopper as
behaviourally distinct from consumer. The authors seek to identify elements foundational to …

The article provides a systematic literature review of market segmentation in the business-to-
consumer (B2C) sector. Market segmentation is a critical component of strategic marketing …

先前有關衝動購買的行為研究, 主要是以外在刺激因素對衝動購買意圖影響進行探討,
而消費者從接觸網路口碑產生資訊從眾到衝動購買行為發生之前置心理歷程變化 …

To be competitive, supply chains must be able to analyse and to evaluate, in real‐time,
critical differences between the short‐term planned actions and the actual performed actions …

Ethnic cultural affiliation, well established in consumer literature as influential in decision
making, is much less studied in shopper literature. This research examines key path-to …

The development of relevant and engaging advertising message appeals is a critical
element of retail marketing strategy. Achieving advertising resonance with female …