Experimental exposure to idealized media portrayals of women is thought to induce social
comparisons in female viewers and thereby to be generally detrimental to female viewers' …

Cutting edge and relevant to the local context, this first Australia and New Zealand edition of
Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer …

Social comparisons-comparisons between the self and others-are a fundamental
psychological mechanism influencing people's judgments, experiences, and behavior …

This research examines how the body type of consumers affects the food consumption of
other consumers around them. We find that consumers anchor on the quantities others …

This paper demonstrates that there is currently a widespread misuse of two-tailed testing for
directional research hypotheses tests. One probable reason for this overuse of two-tailed …

Purpose Drawing on virtual liminoid theory, the purpose of this paper is to examine factors
that induce a multisensory flow experience in an e-shopping context through the use of …

This research examines the impact of attractiveness on consumers during a consumption
experience. Specifically, it examines the effects of an attractive social influence in the context …

Lack of direct experiential information is part of the explanation as to why only a small
portion of apparel sales are performed online. To alleviate this problem, there are several …

Materialism has a generally held connotation that is associated with character deficiencies,
self-centeredness, and unhappiness, and most extant research views materialism as having …

The first real images of SARS-CoV-2, the coronavirus that causes Covid-19, were obtained
between January 24 and March 5, 2020 using various electron microscopy techniques …