Purpose–The purpose of this paper is to contextualize the concepts of “service co-
production” and “value co-creation” to health care services, challenging the traditional bio …

The changing role of the health care customer: review, synthesis and research agenda | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Purpose The purpose of this paper is to explore innovations in customer experience at the
intersection of the digital, physical and social realms. It explicitly considers experiences …

We develop a framework to facilitate customer engagement in service (CES) based on the
service-dominant (SD) logic. A novel feature of this framework is its applicability and …

This study examines the antecedents and impact of three forms of customer involvement in
innovation: customer involvement as an information source (CIS), customer involvement as …

As humans and consumers, we spend much of our time immersed in an array of services
and service systems (eg, telecommunications, education, financial, government, and health …

Transformative service research is particularly relevant in health care where the firm and
customer can contribute to individual as well as societal well-being. This article explores …

While travel has long been resorted to as a pursuit for tourists' well-being, this purpose has
been brought into question by the sudden public health emergency of COVID-19, when …

Extant service research considers several aspects of customer participation (CP) but lacks a
clear and inclusive typology that delineates CP's domain, scope, or boundaries. To address …

The digital divide is usually conceptualized through goods-dominant logic, where bridging
the divide entails providing digital goods to disadvantaged segments of the population. This …