In their quest for retaining or enhancing their overall brand equity, firms engage with their
customers. This study investigates if brand engagement blossoms in brand love and the …

The ever-increasing prominence of social media platforms demonstrates the level of
engagement of Indian luxury consumers. This study aims to determine the influence of social …

In the past the higher education sector was considered invulnerable to competitive forces.
However, in the present era, the sector is compelled to compete in the market and convince …

This study investigates how electronic work of mouth (eWOM) mediates the relationship
between marketing relations and brand resonance. Based on the information obtained from …

The higher education sector faces challenges in attracting students due to increasing
competition, disruptive forces of online education, social media and employment orientation …

Purpose This study aims to empirically validate the holistic consumer-based brand equity
(CBBE) framework and establishment of the cross-over effect using consumer preferences …

Gratitude may help Universities to sustain relationships with alumni and stimulate valuable
input into current students' learning experiences. This small-scale, qualitative study draws …

Purpose Building upon the attribution and brand resonance theories, this paper aims to
investigate the effects of perceived corporate social responsibility (CSR) in higher education …

Penelitian ini menguji tentang pengaruh Brand Engagement dan Brand Love terhadap
Brand Equity dan Purchase Intention handphone merek Samsung di jabodetabek. Oleh …

Purpose Case-based classroom teaching-learning process (hereafter, case method) has
provided a very productive teaching-learning environment for a long time. In the case …