Celebrity endorser scandal: a literature review and future research agenda
K Wei - Marketing Intelligence & Planning, 2024 - emerald.com
Purpose In recent years, negative spokesperson incidents have raised significant concerns
in academia and industry. While several studies have addressed celebrity endorser …
in academia and industry. While several studies have addressed celebrity endorser …
Do consumers care about human brands?: A case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes' engagements in social and …
Y Noh, NY Ahn, AJ Anderson - European Sport Management …, 2023 - Taylor & Francis
ABSTRACT Research Question We aimed to explore consumers' perceptions of two athletes
and athletes' engagements in social and political advocacy. Research Methods We …
and athletes' engagements in social and political advocacy. Research Methods We …
Publicity about athlete endorsers affects responses to ads via motivational activation
This research addresses how positive and negative publicity about athlete endorsers
influences motivational mechanisms (appetitive and aversive) underlying cognitive and …
influences motivational mechanisms (appetitive and aversive) underlying cognitive and …
OS EVENTOS DESPORTIVOS EO PERÍODO DA PANDEMIA COVID-19 EM PORTUGAL: DESAFIOS E CONSEQUÊNCIAS
JM Ribeiro Santos Fragoso - 2024 - comum.rcaap.pt
A realização de eventos desportivos em Portugal tem um papel preponderante na
sociedade portuguesa do ponto de vista económico e social. O presente estudo tem como …
sociedade portuguesa do ponto de vista económico e social. O presente estudo tem como …