Y Noh, NY Ahn, AJ Anderson - European Sport Management …, 2023 - Taylor & Francis
ABSTRACT Research Question We aimed to explore consumers' perceptions of two athletes and athletes' engagements in social and political advocacy. Research Methods We …
GL Read, JJ Kim, YI Lee, S Sun, Y Seo… - Sport Marketing …, 2022 - muse.jhu.edu
This research addresses how positive and negative publicity about athlete endorsers influences motivational mechanisms (appetitive and aversive) underlying cognitive and …
A realização de eventos desportivos em Portugal tem um papel preponderante na sociedade portuguesa do ponto de vista económico e social. O presente estudo tem como …