A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research
A Byrne, E Bonfiglio, C Rigby, N Edelstyn - Brain Informatics, 2022 - Springer
Introduction The present paper discusses the findings of a systematic review of EEG
measures in neuromarketing, identifying which EEG measures are the most robust predictor …
measures in neuromarketing, identifying which EEG measures are the most robust predictor …
Electroencephalography Studies on Marketing Stimuli: A Literature Review and Future Research Agenda
AH Alsharif, SM Isa - International Journal of Consumer Studies, 2025 - Wiley Online Library
This study aims to explore the application of electroencephalography (EEG) tools in
examining latent consumer behavior, emphasizing emotions, attention, preferences …
examining latent consumer behavior, emphasizing emotions, attention, preferences …
[Retracted] Personalized Marketing Recommendation System of New Media Short Video Based on Deep Neural Network Data Fusion
F Huang - Journal of Sensors, 2021 - Wiley Online Library
With the rapid development of mobile Internet, short video has become another darling after
traditional webcast in recent years. How to make full use of short video for effective …
traditional webcast in recent years. How to make full use of short video for effective …
Neuromarketing Study: The Effect of Jingle on Consumer Behavior
H Fauzi, R Rizqullah, M Ariyanti… - ASEAN Marketing …, 2022 - scholarhub.ui.ac.id
Design/methodology/approach: Data were collected from six participants, three men and
three women aged 19-24. The Contec KT88-1016 Digital 16-Channel EEG machine and the …
three women aged 19-24. The Contec KT88-1016 Digital 16-Channel EEG machine and the …
Um estudo sobre as reações neurofisiológicas de decisores diante do processo de decisão multicritério
AR SILVA NETO - 2024 - bdtd.ibict.br
Os problemas de tomada de decisão multicritério apresentam um grau de complexidade
maior por envolver diferentes critérios de avaliação que, muitas vezes, são conflitantes …
maior por envolver diferentes critérios de avaliação que, muitas vezes, são conflitantes …