Entrepreneurial marketing (EM), ie the interface of the two research fields of
entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest …

The purpose of this paper is to discuss the evolution of entrepreneurial marketing (EM). First
an historical perspective of the evolution of EM is offered and some central incidents are …

L'entrepreneuriat est un domaine de recherche pouvant être qualifié de préparadigmatique.
Il a dépassé l'émergence mais semble stagner à l'adolescence. Pour grandir encore, il lui …

This paper furthers the conceptual development of entrepreneurial marketing (EM) as
theory. EM draws on the work of both marketing and entrepreneurship scholars and has …

The knowledge base for the emerging field of entrepreneurship should be interfunctional
and interdisciplinary. Yet the functional discipline of marketing has contributed to the …

Purpose This paper aims to deepen the understanding of the marketing process and
practices taking place during the initial stages of the company development, by revealing the …

Reports on a study of the business activities and the emergence of the learning of marketing
skills by eight entrepreneurial small businesses: four in the British Isles and four in the mid …

Creative Marketing has been written in response to the continued failure to address the
theory/practice gap in marketing management. The art world is full of creativity, yet existing …

This paper identifies different ways in which growth-minded SME owner-managers can
recognize realistic opportunities for their companies. The entrepreneurship and marketing …

This paper draws on institutional theory, supplemented with foreign direct investment (FDI)
theory, to explain the level of problems encountered by foreign subsidiaries of Japanese …