Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

The influence of climate change on tourism demand patterns will be shaped by the response
of tourists to the complexity of mitigation policy and its impacts on transportation systems, the …

This study aims to investigate the interplay of visitor engagement, authenticity, and
destination image in driving revisit and electronic word of mouth (eWOM) intentions of …

The current study develops a theoretical model of the effect of memorable tourism
experiences (MTEs) on behavioral intentions by examining the structural relationships …

The COVID-19 pandemic has caused a crisis in the hotel industry worldwide, but few studies
have suggested methods to retain customers. This study proposes hygiene management as …

Over the past decades there has been a sustained interest in country image and destination
image constructs in two primary streams of literature, including international marketing and …

Food consumption is an important notion in the hospitality literature. Although its role in
gaining visitors' satisfactory travel experience and in affecting tourists' experiences of a …

This study sought to propose an extended model of the theory of planned behavior (TPB),
incorporating further major constructs in tourism marketing (ie travel motivation, eWOM …

The purpose of this study is to empirically test an integrative model linking tourists' emotional
experiences, perceived overall image, satisfaction, and intention to recommend. The model …

The online platforms (ie, websites and social media) of Destination Management
Organizations (DMOs) are among the most useful tools for building and promoting a …