Study design To fulfill the objectives of understanding current situation of luxury hotel brand
storytelling and illustrating application value of the proposed compelling storytelling model …

Purpose The purpose of this paper is to report on the prioritisation of different corporate
social identities (CSIs) by the banking sectors in India to endorse the corporate branding …

Background Branding—the assignment of names, logos, slogans, and related elements of
identity to institutions and their product offerings for the purpose of conveying desired …

Purpose–The purpose of this paper is to explore the nature of brand contract in B2B from
two perspectives: the theological and pragmatic. Design/methodology/approach–A review of …

The Covid 19 pandemic is not just a pandemic but also became a catalyst for various
business lines to innovate in order to survive and compete with competitors, Bank Yudha …

Penelitian ini menyoroti peran penting komunitas merek dalam industri e-sports, khususnya
dalam membangun dan memperkuat loyalitas merek. Setiap tim e-sports biasanya memiliki …

Positioned within the corporate marketing domain, and adopting an explicit managerial
perspective, this doctoral thesis advances knowledge in the form of a substantive and …

Objective: The purposes of this research were to identify costumers' critical criteria applied in
bank selection process and thier causal relationships. Methods: A qualitative study was …

Nos vários sectores de negócios e indústrias encontra-se sempre a procura pela otimização
constante das receitas e o melhoramento duradouro dos produtos e/ou serviços aos seus …

Amaç–Bu çalışmanın temel amacı, kurumsal itibar ile marka değeri arasındaki ilişkide
reklam değişkeninin aracı rolünü oynayıp oynamadığı incelemektir. Rekabet koşullarında …