Strategic networks such as collaborative networked organisations (CNOs) and virtual
customer communities (VCCs) show a high potential as drivers of value co-creation and co …

An exploratory investigation of the characteristics of consumer fanaticism | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Using concepts of self-image congruence and involvement, we investigated whether
existing customers can be considered brand fans and, if so, how to determine the behavior …

Researchers across disciplines have been studying the psychology of fans for decades.
Seeking to better understand fan behavior and the various factors motivating fans …

This study investigated the relationship between stakeholder enacted crisis communication
and organizational crisis response. Through textual analysis, the reputation repair strategies …

Among all the innovative applications of immersive technologies in the sport industry,
augmented reality (AR) has demanded more scholarly attention. Particularly, using AR face …

The present study examines social media behavior as indicative of basking in reflected glory
(BIRGing), the psychological process of associating with the successes of others, and cutting …

The purpose of this study was to examine the effects of the strength of team identification
and the dynamics of multi-persona and their interaction effects on sport fans' life satisfaction …

While Campbell et al.'s (2004) quadruple grid of team identification has received substantial
attention in sport literature (Jensen et al., 2016), only a few empirical-based studies looked …

본 연구의 목적은 소셜미디어상의 스포츠 스타 인플루언서 이미지를 구성하는 신뢰성, 매력성,
전문성이 브랜드 충성도와 구매의도에 어떤 영향을 미치는지 살펴보는 데 있다. 또한 본 연구는 …