A full range of psychological processes has been put into play to explain judgment and
choice phenomena. Complementing work on attention, information integration, and learning …

During the last 25 years, prospect theory and its successor, cumulative prospect theory,
replaced expected utility as the dominant descriptive theories of risky decision making …

Meaning is a fundamental component of nearly all aspects of human cognition, but formal
models of semantic memory have classically lagged behind many other areas of cognition …

Previous research has developed a variety of theories explaining when and why people's
decisions under risk deviate from the standard economic view of expected utility …

Herbert Simon's research endeavor aimed to understand the processes that participate in
human decision making. However, despite his effort to investigate this question, his work did …

The debate about whether making a risky choice is based on a weighting and adding
process has a long history and is still unresolved. To address this long-standing controversy …

This article presents a quantitative model comparison contrasting the process predictions of
two prominent views on risky choice. One view assumes a trade-off between probabilities …

This chapter focuses on studies of decision making under risk. It examines how insights from
studies of risky choice can be extended more generally to uncertainty. An overview of …

This study investigates the impact of Global Economic Policy Uncertainty (GEPU) on firms'
key marketing strategies namely, innovation as characterised by R&D spending and new …

摘要基于信息加工过程视角, 本研究采用眼动技术检验风险决策整合模型和占优启发式模型.
结果表明, 自主决策任务条件下决策过程反应时及信息搜索模式均不同于期望价值(EV) …