Grounded in the uses and gratifications framework and the existing body of research on
mediated sports consumption, we examined young television viewers' motives for …

Using acculturation theory, this study examines sport-and leisure-related factors that
influence the acculturation experiences of Chinese immigrants in the local community in …

A national sample of 393 NFL (National Football League [professional]) fans were surveyed
about their use of ancillary devices when consuming NFL media products. Results indicate …

In the world of global sport events, the area of logistics has not commanded as much
attention as other management activities such as sponsoring, marketing, media relations or …

Live text commentary has, in recent years, emerged as a prominent mode of reporting sports
actions to an online audience in real time. Prior studies have mainly adopted a textual …

The relationship between sport consumers' motivation and purchase behaviors is a common
antecedent in literature focusing on individuals' actual online consumption. This study …

Asians hold a collectivistic culture, and they feel attachment to people who have the same
ethnic background. This study explored how roles of ethnic identity influenced fan behaviors …

Sport tourism events have been recognised as a very important niche market offering great
opportunities for countries worldwide. Because of their ability to provide urban, regional and …

이 연구의 목적은 미디어스포츠 시청자들의 SNS 를 이용한 시청경험의 변화와 채널충성도의
관계를 규명하는 데 있다. 구체적으로 올림픽 시청자들이 텔레비전으로 스포츠 중계방송을 …

Baseball in-home gaming has evolved and expanded from the age of wooden tabletop or
cardboard games with spinners and/or dice to the advent of electronic gaming via …