The present study tries to test the mediating role of brand loyalty in relationship between
consumer value and purchase intention. The research method is descriptive-correlative and …

Purpose: In today's competitive sports industry, maintaining strong customer relationships is
crucial for organizational success. Effective Customer Relationship Management (CRM) …

Purpose: The market share of life insurance and savings from the portfolio of the insurance
industry is considered as the criteria for the development of the countries. The share of life …

Consumers may express negative reactions such as sending negative comments and
scores to that company or business due to dissatisfaction with the product or service of a …

Purpose: The market share of life insurance and savings from the portfolio of the insurance
industry is considered as the criteria for the development of the countries. The share of life …

Background &Purpose: Marketing is the key business unit of the sports industry and it is
clear that its customers are one of the most important assets. Methodology: this research is …

Nowadays, one of the tools for communicating with sports clients and engaging with
audiences in public relations is sports marketing. The present study seeks to investigate the …

In today's world, the real mission of organizations is fulfilling the needs and demands of
customers and providing solutions that lead to their loyalty (Yavas, 2009). Brand loyalty is an …

The aim of this study was to design the model of effect of customer relationship management
(CRM) on customer satisfaction from service quality based on Servqual model in …

سهم بازار بیمۀ عمر و پس‌انداز از پرتفوی صنعت بیمه، یکی از معیارهای توسعه‌یافتگی کشورها
به حساب می‌آید. همواره سهم این رشتۀ بیمه‌ای از حق بیمۀ تولیدی صنعت بیمه در ایران کمتر از …‎