The use of mobile technology services in Vietnam has surged, offering convenience and
enhancing various aspects of users' lives. This shift towards wireless connectivity has also …

The metaverse, an immersive virtual environment enabling users to engage with digital
experiences, has the potential to revolutionize education. However, research pertaining to …

The success of businesses in the foreign countries depends on their ability to give
customers a positive shopping or using experience especially in Vietnam. While a multi …

While social network sites (SNSs) has emerged as one of the most promising futuristic
trends in mobile commerce (m-commerce), how customers' trust impact on customer attitude …

Fintech is one of the fastest-growing industries as enterprises and people increasingly prefer
digitization in selecting financial products through financial app platforms. Thus, the study …

Voice payment systems have emerged as a revolutionary mode of transaction, transforming
the way individuals interact with financial services. By incorporating two additional factors …

This study seeks to elucidate the motivations for students in Ho Chi Minh City, Vietnam, a
developing nation, to adopt metaverse technology for studying logistics and international …

A hybrid analysis of Structural Equation Modeling (SEM), Artificial Neural Network (ANN),
and Importance-Performance Map Analysis (IPMA) was used to examine how YouTube …

This study explores the factors influencing customer loyalty in social commerce, defined as
the integration of e-commerce with Web 2.0 software and social technology. Despite the …

Coronavirus compelled to customers to use internet and make it habit in their daily routine.
That reason why e-commerce industry is growing rapidly due to Covid-19. Therefore, the …