Marketing ethics and social responsibility are inherently controversial, and years of research
continue to present conflicts and challenges for marketers on the value of a socially …

According to the press at the turn of the year 1999—2000, a good corporate reputation for
responsible marketing is a key element in business success. One justification for this is the …

The pandemic triggered by the spread of the coronavirus disease 2019 (COVID-19) has had
a major impact on numerous collective behaviors, while also changing individuals' …

The fashion industry has recently heeded the call for sustainability and ethically sound
production. There has been, however, a reluctant uptake of these products with many …

Purpose This paper aims to investigate how the cognitive value perceptions and affective
attitudes of Millennial consumers are related to behavioral intent in the context of …

Going green in consumption is gaining momentum globally, but little is known how national
cultural values and consumers' ethical ideologies explain green consumption. With a …

This paper details the development and validation of a new research instrument called the
ethically minded consumer behavior (EMCB) scale. The scale conceptualizes ethically …

This paper examines hotel guests' willingness to pay a premium for environmentally friendly
and sustainable practices of the US hotel industry. Specifically, the goal of this research is to …

Looking to the future of green marketing, examines the dynamic nature of ecologically
conscious consumer behavior. The study also provides a method of profiling and …

Enterprises should not only be profitable tools, but also be responsible citizenships.
Corporate practices need a world structure to exceed imposed standards, go beyond …