There has been an increasing emphasis on big data analytics (BDA) in e-commerce in
recent years. However, it remains poorly-explored as a concept, which obstructs its …

Small and medium enterprises (SMEs) are often considered an economic engine. The
digital boom that has happened in the recent years offers a variety of tools to these SMEs to …

To all the marketers, entrepreneurs, and students who dare to challenge the status quo and
embrace the ever-changing landscape of marketing. Your relentless pursuit of innovation …

El marketing digital es un apasionante campo que se aborda en esta obra con una visión
completa y aplicada, con un enfoque directivo y con un marco teórico y numerosos …

Using Facebook's release in a given language as an exogenous source of variation in
access to social media where the language is spoken, we show that Facebook has had a …

Background: A substantial portion of the world's population owns and utilizes computers and
mobile devices, contributing to the rapid expansion of digital advertising. Marketers swiftly …

Adalah hasil karya saya, bukan duplikasi dari hasil karya orang lain. Apabila pada
kemudian hari terdapat klaim dari pihak lain, bukan menjadi tanggung jawab dari Dosen …

The study examines seven key dimensions of online customer engagement behaviour and
uses these to build ideal and baseline profiles. This ensures verbal and statistical …

Purpose This paper explores the potential impact of mobile marketing tools on consumer
buying behaviour within the context of dining. The aim is to examine the influence of mobile …

Penelitian ini untuk mengetahui apakah Conten Marketing Tiktok Affiliate, live steaming dan
Diskon Harga di Tiktok Shop terhadap keputusan pembelian produk skincare. Penelitian ini …