To create a competitive advantage and generate superior performance, firms must first
identify rivals. However, there is little understanding of how perceived environmental …

Taking an industry-level perspective of how SME internationalization is shaped by
interaction with domestic competitors, and by researching the whole population of …

This article analyses the role of esports for sponsors and sport clubs in the context of their
marketing activities. We start by positioning esports in the domain of sport technology …

Purpose The purpose of this paper is to develop and empirically test a conceptualization of
competitive aggressiveness (CA), a dimension of entrepreneurial orientation …

This research aims to demonstrate the mediating role of brand trust in the relationship
between credibility and users' congruence with a sports services brand. The analysis was …

Identifying competitors is an essential first step in creating a competitive advantage to
generate superior business performance. Diverse methods for competitor identification have …

Competitor identification (CI) is an essential step in establishing an effective competitive
business strategy. For complex business environments, network-based CI methods have …

In this chapter, the authors undertake a systematic review of the literature to identify research
exploring the use of new information and communication technologies (ICT). New ICT …

本研究以利益關係人理論與訊號理論為基礎, 檢視B2B 情境中供應商善盡企業社會責任,
是否會提升零售商之顧客滿意度, 並以長期導向與競爭者辨識作為調節變數 …

This conceptual framework aims to determine the relationship between the concept of
interrelationship among business units and the performance of private universities in the …