The metaverse connects the physical and digital worlds to improve the consumer
experience, but little is known about how consumers respond to branded virtual worlds in …

This paper investigates the impact of social media marketing on brand image and brand
trust toward the purchase intention of Indonesian Male's Skincare. The study proposes a …

Purpose Due to the internationalization that has occurred during the past few decades, the
living conditions of people around the island of Taiwan have gradually changed, especially …

Buku ini menjelaskan berbagai teori tentang branding yang ditulis oleh pakar branding
nasional dan internasional. Pendekatannya sangat sederhana, tujuannya untuk …

Visual elements in social media marketing must be strategically designed and leveraged to
elicit viewers' interest, desire, and action. This study aimed to complement the social media …

The basic purpose of this research is to analyze the impact of electronic word of mouth
(eWOM) and brand awareness on customer purchase intention with the mediating role of …

The purpose of this study is to analyze the influences of brand image on customer attitude,
intention to purchase, and customer satisfaction in the context of start-up businesses, in …

Need to generate more revenues by driving loyalty of guests have been recognized as the
most critical factor in business's success for hotel operator. There are numerous of …

To maintain the significantly positive influence of celebrity endorsement (CE) on Instagram
user consumption behavior, scholars and business practitioners are motivated to have a …

In the rapidly digitizing era, the business world, especially Micro, Small, and Medium
Enterprises (MSMEs), undergoes significant changes in marketing strategies. Digital …