Social networks and travel intention: the impact of travel content to consumption, social comparison and envy

X Guan, Z Nie, C Khoo, W Zhou, Y Li - Tourism Review, 2024 - emerald.com
Purpose This study aims to explore the connection between travel content consumption in
social networks and social comparison, envy as well as travel intention. It analyzes whether …

The role of social media marketing in the takeoff of startups

A Haouari, A Haouari - International journal of economic …, 2024 - ijeponline.lingcure.org
The present examine investigates the pivotal significance of social media marketing inside
the trajectory of startup firms. This declaration underscores the significance of social media …

Analysis Effectiveness Sale Using E-Commerce in the Digital Age: A Case Study on Generation Millennials

R Prayoga, I Sani, KN Nurwijayanti, WD Febrian… - International Journal of …, 2024 - ijair.id
The purpose of study This For analyze How the use of e-commerce can increase
effectiveness sale to generation millennials in the digital age. With focus on two variables …

Participative Art Marketing Communication and Creativity of User-generated Content

K Fichnová, L Spálová - Central European Journal of Communication, 2023 - ceeol.com
This paper deals with participatory communication in the field of the promotion of cultural
institutions. Creativity is an important factor in the success and effectiveness of marketing …

[HTML][HTML] Искусство продвижения в эпоху социальных медиа: исследование онлайн-маркетинга Дэниела Ашама

Ц Чжоин - Человек и культура, 2024 - cyberleninka.ru
Предметом данного исследования выступает анализ маркетинговых стратегий
Дэниела Аршама в сфере искусства. Объектом исследования является продвижение …

[PDF][PDF] Netholism and Technological Interference as Manifestations of Communication in the Digital Environment

V Hladíková, A Madleňák - Studies in Media and Communication, 2022 - academia.edu
The Internet, communication in cyberspace, digital technologies and smart devices have a
stable place in the educational process moreover due to the COVID-19 pandemic. They …

[PDF][PDF] Sharenting on Social Networks as an Ecological Form of Presentation of the Visual Content Exposed to the Influence of Groundswell

V Hladíková, A Madleňák - DANUBE - sciendo.com
The digital environment as a special kind of media space brought almost unlimited
possibilities of sustainable dissemination of visual and auditory material and text and their …

The Impact of Mobile Marketing Strategies on Gen Z Students at Navotas Polytechnic College

C Visbal - Available at SSRN 4914783, 2024 - papers.ssrn.com
Mobile marketing is now essential for companies targeting Generation Z, who are
recognized for being tech-savvy and always connected in this day of digitalization. In this …

تأثير التسويق بالمحتوى الرقمي على إدارة العلاقة الإلكترونية مع العميل: تحليل الدور الوسيط للكلمة الإلكترونية والصورة الذهنية للعلامة التجارية

نها الأسدودي - المجلة العلمية لبحوث العلاقات العامة و الإعلان, 2024‎ - sjocs.journals.ekb.eg
تسعى هذه الدراسة للتعرف على عناصر التسويق بالمحتوى الرقمي، وتأثيرها في إدارة العلاقة
الإلكترونية مع عملاء شركات الاتصالات المصرية، في ظل توسيط الكلمة الإلكترونية والصورة …

[PDF][PDF] A DIGITÁLIS GENERÁCIÓ TARTALOMFOGYASZTÁSI PREFERENCIÁI CONTENT CONSUMPTION PREFERENCES OF THE DIGITAL GENERATION

MM Lili, T Judit - gradus.kefo.hu
The media consumption habits of generations Y and Z have undergone extremely dynamic
changes in recent years. In addition to traditional television, mobile devices, streaming …