Purpose Globally, the halal cosmetics market is experiencing rapid growth and is
considered a key economic driver in shaping economy development and growth. However …

It has been a challenge to map the efficacy of marketing communications in building
stronger brands on social media. Given the paucity of research in this area, the present …

Tujuan penelitian ini untuk mengidentifikasi pengaruh label halal, harga, dan citra merek
terhadap keputusan pembelian konsumen produk Starbucks pada Mahasiswa di Kota …

This study explores the factors influencing consumer satisfaction among young Muslim
online shopping users. Exogenous variables include celebrity endorsement, social media …

This study comprehensively identifies the determinants in students' campus selection
decisions, emphasizing the crucial role of brand pride in the process. With the participation …

The purpose of this study was to examine the development of research on the influence of
halal awareness on purchasing decisions for halal products in Indonesia. The method used …

The world of marketing has been thrown into turmoil as a result of globalization, and this has
led to the creation of competition. As a result, global brands such as Hush Puppies need to …

This research aims to investigate the influence of co-branding on consumer attitudes and
purchase intentions, with social media as a moderating variable. This study focuses on the …

This study, framed as an exploratory investigation, examines the influence of brand equity
and relationship marketing on purchase decisions and institutional trust. The focal point is …

This research aims to examine the effect of E-WOM on visiting intention mediating
destination image at the Rawa Bento tourist attraction. The data used in this research are …