In recent years, climate change and global warming have been exacerbated by human over-
development, and consumers are becoming increasingly aware of the importance of …

Purpose Kids get exposed to advertising on social media platforms when they visit them to
perform various goals. The purpose of this study is to find out the factors which affect kids' …

Prior studies confirm the influence of social media marketing on a variety of psychological
dimensions. However, without tangible performance metrics, most of these studies have …

Purpose This research considers the role of social media platforms and their impact on
individuals' eudaimonic well-being, and aims to help develop a social marketing programme …

Social media advertising has been studied from different perspectives in the last decade.
This research aimed to investigate how the advertising relevance moderates the relationship …

Social media and the internet have impacted how companies and organizations advertise to
consumers. Digital advertising has created the opportunity to engage with consumers, target …

Purpose–This study focuses on examining the impact of Facebook marketing components
on customer-based brand equity (CBBE) and purchase intention (PI). Design/methodology …

This study examines Instagram influencers' social media behavior and providing
suggestions for increasing engagement and purchase intentions towards endorsed products …

The social media revolution which was previously a networking platform for interacting and
socializing is now one of the platforms for expanding business networks, markets and …

Following the stimulus-organism-response (SOR) framework, this study examines the
influence of lifestyle dimensions on the perceived value and purchase intention of cellular …