Digital technologies are key to achieving competitive advantage across marketing and
retailing contexts. At the same time, marketing managers are confronted with a variety of …

Artificial intelligence (hereafter AI) is widely considered as a driving force in the current
digital economy, with many firms having already invested in AI. Since AI is unconstrainted by …

Despite the growing impact of artificial intelligence (AI) in business, there is little research
examining its effects on firm idiosyncratic risk (IR). This is an important issue for boards: as …

One of the most fundamental management questions is how market-based assets affect
shareholder value. To provide an answer, we review the extensive literature on marketing …

To better understand the impact of financial analysts on firm innovation, we examine an
often-overlooked relationship between stock recommendations and firms' strategic …

Abstract Although Brand Competitiveness (BC) has emerged as a key driver of brand
performance, literature offers limited insights on how firms can improve and sustain BC. To …

Purpose While the impact of artificial intelligence (AI) on organizational innovation is
increasingly acknowledged, empirical investigations exploring its effect on product …

The aim of this study is to carry out an analysis of the intellectual structure of the introduction
of AI into finance, in the period from 1995 to 2023, using SciMAT v. 1.1. 04 software. The …

This research investigates the effect of several dimensions of AI such as deep-learning, chat-
bots, customization on the performance of e-marketing in Jordanian e-establishments. This …

Artificial intelligence has been on the agenda of numerous companies lately. Although
primarily employed to facilitate prospects for risk reduction and profit maximization, the …