Responding to the call for critical examinations of the inadvertent effects of marketing
(Dholakia 2012), this article offers an examination of the underexplored impacts of social …

Culturally oriented consumer research has predominantly been framed by two ideal types of
reflexivity, which we characterize as existential and critical reflexivity. Drawing from our …

The aim of this study was to explore the influence of social ideologies on the doing, being,
becoming, and belonging of Western employed professional women who are new mothers …

Highlighting the experiences of midwives who provide care to women opting outside of
guidelines in the pursuit of physiological birth, Claire Feeley looks at the impact on midwives …

Despite the relevance of emotional and psychological distress related to COVID-19
isolation, quarantine, and physical distancing, only limited research has been conducted on …

For heterosexual couples who enter into parenthood, having a first child often has a
significant impact on the ways in which their lives are organised. Importantly, women …

This paper makes a contribution to theories of adult identity development by considering
how transitional experiences that characterise identity development are experienced. To …

Involuntarily, circumstantially and voluntarily childless women are constructed as deviating
from pronatalist mothering norms, placing them at risk of social exclusion driven by unequal …

Drawing upon my experiences as a Canadian Muslim woman, mother, and researcher, I
engaged in a two-year multiperspectival narrative inquiry (Houle, 2012; Huber, Clandinin, & …

This article presents a theoretically based narrative analysis of conversations held with six
women in South Africa who position themselves as mothers of disabled children. We …