Color is a pervasive feature of our psychological experience, having a role in many aspects
of human mind and behavior such as basic vision, scene perception, object recognition …

Human cognition involves many mental processes that are highly interrelated, such as
perception, attention, memory, and thinking. An important and core cognitive process is …

Color has been scientifically investigated by linking color appearance to colorimetric
measurements of the light that enters the eye. However, the main purpose of color …

The perception of colour is a central component of primate vision. Colour facilitates object
perception and recognition, and has an important role in scene segmentation and visual …

The deployment of human gaze has been almost exclusively studied independent of any
specific ongoing task and limited to two-dimensional picture viewing. This contrasts with its …

▪ Abstract Color vision starts with the absorption of light in the retinal cone photoreceptors,
which transduce electromagnetic energy into electrical voltages. These voltages are …

Marketing communications (eg, advertising, packaging) can be either colorful or black and
white. This research investigates how presence or absence of color affects consumer …

Visual categorization appears both effortless and virtually instantaneous. The study by
Thorpe et al. was the first to estimate the processing time necessary to perform fast visual …

Why are some images easier to remember than others? Here, we review recent
developments in our understanding of 'image memorability', including its behavioral …

" This is the kind of book that needs to be read and reread. There′ s so much usable
information. A great resource for all teachers."—William Fitzhugh, Fifth-Grade Teacher …