This study searches into the critical aspect of branding and reputation management within
the dynamic view of the healthcare industry. This research aims to provide actionable …

La COVID-19 ha provocado una transformación en la estructura organizativa y asistencial
del sistema sanitario que afecta de manera directa a la gestión de su comunicación. Este …

Cancer hospitals enforce different initiatives to accelerate digital transformation, such as
mobile health or artificial intelligence. Nevertheless, some health professionals are not …

Cancer research institutions resort to social media platforms to reinforce their relations with
stakeholders and promote their brand. Nevertheless, they face several challenges: strict …

Introducción: Los hospitales hacen frente a un contexto cambiante que les obliga a acelerar
su transformación digital: cibersalud, nuevos modelos de negocio, competencia global, etc …

This qualitative study on Business Communication in Corporate Branding on Social Media
explores diverse communication strategies employed by companies to build and maintain …

Hospitals face a constantly changing context that leads them to accelerate their digital
transformation: cyberhealth, new business models, global competition, etc. In this …

El presente estudio pone el foco de atención sobre la ostomía, una intervención digestiva
que ha aumentado en los últimos años. Su limitada visibilidad y escaso conocimiento entre …

Background. The role of public relations is at the forefront of an agency/organization to
optimize and manage all forms of activities to create, build, improve, maintain the image and …

Artificial intelligence (AI) allows cancer hospitals to accelerate their digital transformation
and promote their brand. This essay aims to answer the following research question: which …