Anyone Muslim but everywhere Hallyu: Does religious commitment still matter in exerting consumer behaviors?
AB Primanto, N Rachma - Jurnal Manajemen dan …, 2023 - e-journal.trisakti.ac.id
The study explores the interaction between religiosity and global cultural adoption,
particularly in the context of the Korean Wave, or Hallyu, which has seen a rapid surge in …
particularly in the context of the Korean Wave, or Hallyu, which has seen a rapid surge in …
[PDF][PDF] Youth Perspectives on Korean Dramas: Effects and Responses
H Saleem, J Hatim, B Jaweria - humapub.com
This study examines the impact of Korean dramas on Pakistani youth, in their lifestyle and
preferences, their cultural influence, language influence and emotional impact. A …
preferences, their cultural influence, language influence and emotional impact. A …