Disagreement and confusion about artificial intelligence (AI) terminology impede
researchers, innovators, and practitioners when developing and implementing enterprise …

The literature examining the influence of augmented reality (AR)-driven experiences on
consumer outcomes in retail is at an emerging stage, with little investigation conducted in …

Resistance to chatbots is a real challenge that companies must overcome, although they (ie,
chatbots) have several advantages. Based on the stereotype content model, this research …

This study contributes to knowledge on the so far limited understanding of how to manage
collaboration between Social Internet of Things (SIoT) service robots and consumers in the …

This study compared the persuasive effects of human and virtual influencers. Virtual
influencers persuade consumers; however, there is insufficient research on strategies that …

The speed and scale at which machine learning (ML) systems are deployed are
accelerating even as an increasing number of studies highlight their potential for negative …

The accession and implementation of new generation free trade agreements bring
numerous opportunities as well as challenges to Viet Nam, regarding trade, labor and …

As using generative artificial intelligence (GenAI) becomes more common in creative work,
the disclosure of GenAI involvement to recipients of created artifacts is often advocated to …

Although the application of new-age technologies accelerated the orientation towards the
online retailing journey in the pandemic context, the role of the physical store is still central …

The willingness of the user to share personal information is an important factor that drives
Artificial Intelligence (AI) applications. This study aims to explore the AI beliefs of the …