UAE Islamic banking promotional strategies: an empirical review
Purpose The purpose of this paper is to develop, measure and empirically validate the
promotional techniques adopted by Islamic banks and the effect of these methods on …
promotional techniques adopted by Islamic banks and the effect of these methods on …
The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers
N El-Bassiouny - Journal of Business Research, 2014 - Elsevier
Abstract Information regarding the Islamic perspective on marketing is still lacking in
mainstream literature. The present work aims to assemble the theoretical foundations of …
mainstream literature. The present work aims to assemble the theoretical foundations of …
Branding destination image: A stakeholder causal scope analysis for internationalisation of destinations
SMR Shams - Tourism Planning & Development, 2016 - Taylor & Francis
The impact of relationship marketing (RM) on the internationalisation process and the
branding of destination image are widely, but separately, researched. However, the …
branding of destination image are widely, but separately, researched. However, the …
Cause-related marketing, brand loyalty and corporate social responsibility: A cross-country analysis of Italian and Japanese consumers
Purpose The purpose of this paper is to investigate consumer's attitude towards cause-
related marketing (CRM). In detail, it aims to assess the relationship between CRM and …
related marketing (CRM). In detail, it aims to assess the relationship between CRM and …
Religion's influence on consumption: A life course paradigm perspective
This article applies the life course paradigm to research on religion's influence on consumer
behavior to provide an alternative perspective to theories explaining how religion influences …
behavior to provide an alternative perspective to theories explaining how religion influences …
[图书][B] Ethnic marketing
G Pires, J Stanton - 2014 - api.taylorfrancis.com
Together with the development of transformative technologies that epitomize globalization,
the ongoing movements of people across borders and other socio-economic pressures are …
the ongoing movements of people across borders and other socio-economic pressures are …
The role of language, appearance, and smile on perceptions of authenticity versus rapport
Today's environment is multiethnic and businesses try to attract customers to ethnic services.
Both verbal elements, such as language spoken, and nonverbal elements, such as …
Both verbal elements, such as language spoken, and nonverbal elements, such as …
Islamic banking selection criteria: a multi-ethnic perspective
N Abdul Hadi, MR Muwazir - Journal of Islamic Marketing, 2021 - emerald.com
Purpose The purpose of this paper is to examine selection factors among multi-ethnic
customers in Malaysian Islamic banking industry. The information is important to reinforce …
customers in Malaysian Islamic banking industry. The information is important to reinforce …
Attributes of islamic bank service quality: A survey to map metropolitan customer satisfaction
AS Mulazid, MA Mufraini… - … of Business and …, 2020 - repository.uin-malang.ac.id
This study aims to analyze service quality of Islamic Banking in Jakarta. Data were randomly
obtained from metropolitan customers with the CARTER approaches, which comprises of …
obtained from metropolitan customers with the CARTER approaches, which comprises of …
Antecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslims
Prior research considers antecedents and outcomes of interpersonal influence without
consideration of acculturation. Data collected from 222 young British-Muslims using focus …
consideration of acculturation. Data collected from 222 young British-Muslims using focus …