Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
Purpose This paper aims to critically review the most cited literature published from 2000 to
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
Three decades of customer value research: paradigmatic roots and future research avenues
The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …
value. In search of a comprehensive integration and analysis of this research—including …
The influence of brand experience and service quality on customer engagement
The study draws upon an existing conceptual model of customer engagement and examines
how customer and firm based factors are related to customer engagement with a focus on …
how customer and firm based factors are related to customer engagement with a focus on …
Factors influencing consumers' continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation
J Lin, T Li, J Guo - Electronic Commerce Research and Applications, 2021 - Elsevier
E-commerce has brought new opportunities to expand sales channels for fresh products.
However, China's fresh food e-commerce platforms currently have a low repurchase rate …
However, China's fresh food e-commerce platforms currently have a low repurchase rate …
Would you really recommend it? Antecedents of word-of-mouth in medical tourism
Medical tourism (MT) is a valuable component of many national service economies.
Understanding the marketing and recruitment of MT patients is therefore an important …
Understanding the marketing and recruitment of MT patients is therefore an important …
Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐and after‐service consumption perspective
The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …
Emerging market retail: transitioning from a product-centric to a customer-centric approach
S Gupta, D Ramachandran - Journal of Retailing, 2021 - Elsevier
In an environment with digital disruptions, retailers must adopt a customer-centric approach
to survive and compete effectively. Retailers need to be agile and forward-looking in …
to survive and compete effectively. Retailers need to be agile and forward-looking in …
The service digitalization in fine-dining restaurants: a cost-benefit perspective
Purpose This study aims to examine the perceived value of service digitalization in fine-
dining restaurants in France. No study exists on this topic, and its aim is to address this …
dining restaurants in France. No study exists on this topic, and its aim is to address this …
Customers' self-image congruity and brand preference: A moderated mediation model of self-brand connection and self-motivation
Purpose This study aims to examine the moderated mediation model among self-image
congruity, self-brand connection, self-motivation and brand preference and validate that …
congruity, self-brand connection, self-motivation and brand preference and validate that …
Price image and the sugrophobia effect on luxury retail purchase intention
Consumer shopping behavior in luxury retail stores continues to be a subject of interest
among marketing researchers. Such a phenomenon has led us to explore how price image …
among marketing researchers. Such a phenomenon has led us to explore how price image …