Multichannel customer management is the design, deployment, coordination, and
evaluation of channels through which firms and customers interact, with the goal of …

Interest in the application of phygital marketing to retail commerce has increased in recent
years. Implicit in this excitement is the notion that physical experiences provide unique value …

Business experts have enthusiastically projected a seamless, retail world where customers
can shop across channels, anywhere and at any time. This type of multiple channel retailing …

Artificial intelligence (AI) has dramatically changed the way organizations communicate,
understand, and interact with their potential consumers. In the context of this trend, the …

Online retailers employ two strategies of limited-quantity and limited-time to entice
consumers' impulse purchases. However, little research has investigated the effects of these …

Through the proliferation of channels and ways to engage in these channels, customers
today have an unprecedented range of options to individualize their customer journey. This …

Recent studies have demonstrated the relevance of consumer decision-making styles and
consumer involvement as crucial constructs in understanding online group buying, but none …

This paper provides an empirical typology of online decision-making purchasing behaviour.
The study explores how the online purchase process is affected by individual decision …

The spread of COVID-19 infections has led to substantial changes in consumption patterns.
While demand for services that involve face-to-face contact has decreased sharply, online …

An electronic commerce marketing channel is fully mediated by information technology,
stripping away much of a product's physical informational cues, and creating information …