In recent years, the dynamic capabilities view has attracted attention in the management
literature, and theoretical papers note many research challenges. Currently, one of the most …

Purpose–The purpose of this paper is to show how manufacturers evolve when aiming at
increasing customer value via the service addition path. More specifically, it aims to identify …

This paper examines how auditors' judgments about accounting policies may differ when
experiencing different levels of affinity for client management and facing different levels of …

This study explores how auditors' attitudes toward marketing and their views on the
importance of marketing affect how they balance their time spent on auditing and marketing …

This paper studies the practices of “service productization” by analyzing the discourse used
by practitioners in small professional service firms. The study makes a contribution by …

During professional service encounters, integrating customers into the process of service
provision is both important and challenging, as the complexity of professional services can …

Purpose–The purpose of this paper is to investigate marketing practices in professional
service firms (PSFs). PSFs' marketing practices are not well understood, despite their …

Audit quality is threatened when client managers are uncooperative (ie, slow to provide
evidence or not forthcoming with evidence). We examine whether auditors can increase …

As emerging markets increasingly play important roles in outsourcing, we focus on the
complex relationships in the professional service outsourcing environment. Building on …

Due to increasing cost pressure, companies are expanding their product range and
therefore increasingly offering so-called product-service systems (PSS) to increase sales. At …