The film industry provides a myriad of interesting problems for economic contemplation.
From the initial concept of an idea through production, distribution and finally exhibition …

This paper provides a comprehensive literature review of empirical studies of motion picture
performance published from 1977 to 2006 inclusive in the following five disciplines of the …

A large number of visualization tools have been created to help decision makers understand
increasingly rich databases of product, customer, sales force, and other types of marketing …

This research investigates how movie ratings from professional critics, amateur
communities, and viewers themselves influence key movie performance measures (ie …

Product-harm crises are among a firm's worst nightmares. A firm may experience (i) a loss in
baseline sales,(ii) a reduced own effectiveness for its marketing instruments,(iii) an …

In this paper, we examine the persuasive influences of online user comments (or word-of-
mouth) and of the reviews by movie critics on moviegoers' evaluation of to-be-released …

Third-party product reviews (TPRs) have become ubiquitous in many industries. Aided by
communication technologies, particularly on the Internet, TPRs are widely available to …

Online platforms are prone to abuse and manipulations from strategic parties. For example,
social media and review websites suffer from sentiment manipulations, manifested in the …

Product innovation is the key revenue driver in the motion picture industry. Because major
studios typically launch fewer than 20 movies per year, the financial performance of a single …

Which marketing strategies are most effective for introducing new brands? This paper sheds
light on this question by ascribing growth performance to firms' postlaunch marketing …