Social media has been around for 20 years and has profoundly affected the dynamics of
interactions between companies and customers. Studies have increasingly focused on how …

Textile waste presents significant environmental risks for the textile and apparel (T&A)
industry; however, most textiles can be recycled, enabling the remanufacturing of energy …

Purpose Conceptual and empirical research over the past 20 years has moved the social
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …

The use of social media has experienced a surge in popularity globally in recent years, with
a rapidly increasing rate of adoption. Retailers are experimenting with various strategies to …

Despite the well-recognized impact of electronic word-of-mouth (eWOM) on consumer
decision-making, there is still a partial understanding of the differences integral to the …

Social media has emerged as an all-inclusive technology with the potential to integrate with
the Bottom of the Pyramid (BOP) consumers to provide manifold benefits, ranging from …

Purpose This study discusses the sources of value co-creation and its effects on businesses
using social platforms such as Facebook, Instagram, Twitter and blogs …

Customers with high social capital in the brand community exert a pivotal influence in
fostering brand advocacy and contributing valuable insights to new product development …

Utilizing the uses and gratifications theory (U&G), this study hypothesized the impact of
various factors on the attitudes of individuals toward social media platforms and brands, as …

Purpose This study explores the intricate relationship between social media communication,
consumer attitude and purchase intention within the context of lifestyle category products …