This study aims to synthesize the extant network marketing research and propose directions
to advance this research domain. The key findings show that social cognitive theory and …

In recent years, the traditional Transaction approach to marketing has been challenged to
the point where a number of authors have suggested that a “paradigm shift” is occurring. The …

The term Relationship Marketing has been used in a multitude of ways to describe and
define marketing in the contemporary environment. This has led to the term being loosely …

Sage Reference - Handbook of Relationship Marketing - Relationship Marketing: The UK
Perspective Skip to main content About Browse Reference Select discipline: Select subject …

Com base no modelo desenvolvido, verificaram-se as relações da Satisfação com o
Relacionamento, com alguns de seus antecedentes (Respostas Afetivas, Benefícios do …

Although multi-level marketing (MLM) and direct sales companies have risen controversies
and ethical concerns in recent years, MLM has rapidly expanded to developing and …

ABSTRACT Multi-level marketing (MLM0), a business model in which product distributors
are compensated for enrolling further distributors as well as for selling products, has …

This paper examines the ethicality of internal consumption in multilevel marketing. Internal
consumption occurs when distributors in a multilevel marketing organization purchase and …

Organisational spirituality has gained popularity. While some authors see a spiritually
fulfilling workplace as a benefit for employees and organisations alike, critical authors point …

The volume of discussions concerning brands within social media provides digital marketers
with great opportunities for tracking and analyzing the feelings and views of consumers …