The use of advanced computer technologies has dramatically changed marketing. Concepts
such as smart, sustainable, and green marketing have emerged in the last 20 years. One of …

Drawing from research on the halo effect and protected values, consumers' adoption
intentions and willingness to pay a premium for renewable energy were explored. Two …

Academics and practitioners are paying increasing attention to green marketing as lesser
damage to the environment and future generations become a priority in a current complex …

In recent years, the concept of green marketing has gained prominence due to the
increasing need for environmentally conscious practices in organisations. In emerging …

Greenwashing is a prevalent issue in the fashion and textile industry, a sector known as one
of the largest industrial polluters worldwide. The multi-trillion-dollar industry's trend-driven …

This article investigates the perspectives of managers on green marketing strategies in the
oil and gas industry, a critical global concern given that a significant portion of historical …

This study delves into the intriguing dynamics between green semiotics and brand
experiences, examining how elements like color, image, logo, and font not only shape brand …

This research focused on sustainable marketing strategies, and their drivers and outcomes
in the African context using the perspectives of industrial organizations and the resource …

This study aimed to determine the interaction between internal and external factors of
consumers indicated by perceived values, green products, and environmental behavior on …

Green marketing is a growing concept connecting sustainable internal business operations
and corporate social responsibilities. Hence, the study explored the green marketing …