The consumer perceived value construct is a very important component in the consumer
value literature and it has been identified as one of the most important measures for gaining …

Purpose–This paper seeks to investigate the value enterprise customers perceive in
information sharing services and the consequences of that perceived value for relationship …

This research shows that consumers' relationship to terroir store brand, measured through
attachment and two facets of brand loyalty (attitudinal and behavioral) is respectively …

This paper attempts to empirically examine the determinants of service export in selected
developing Asian countries (China, Hong Kong, South Korea, India, Iran, Indonesia …

Customer loyalty is about appealing to the right people, getting them to buy often and in
larger quantities. Although many studies on loyalty have been done (Bambang et al., 2023; …

This study attempts to investigate the effects of customer value specifically the relational
value towards customer brand relationship stickiness in Malaysian public higher education …

Based on the existing marketing concept on relational and functional benefits and on the
retailing management of customer value, the present research empirically tests the influence …

This study aims to assess the relationship between service value (SV), interactive value (IV),
customer experience (CX), customer engagement (CE), and customer loyalty (CL) in the …

Purpose–The purpose of the present study is to evaluate total quality service (TQS) from
employees' perspective, as they have direct contact with both customers and management …

For cellular network providers to create customer satisfaction and customer loyalty is very
important and become the primary business objectives. The current competition is more on …