Computer games are now becoming ways to communicate, teach, and influence attitudes
and behavior. In this article, we address the role of humor in computer games, especially in …

At first glance, humor is easy to define. Humor is what causes amusement, mirth, a
spontaneous smile and laughter. And humor, it seems, is a distinctly human pheno menon …

Purpose Several businesses have begun to use memes as part of social media marketing.
Although memes have been independently explored through various theories, their use in …

In his magnificent essay 'To Follow a Rule', the Canadian philosopher Charles Taylor writes,
elaborating on Wittgenstein, that “[a] s opposed to being the primary locus of understanding …

This book offers a comprehensive account of the audiovisual translation (AVT) of humour,
bringing together insights from translation studies and humour studies to outline the key …

A storyteller's craft can often be judged by how convincingly the narrative captures the
identity and personality of its characters. In this book, the characters who take center stage …

The paramount goal of this paper is to tease out a number of universal communicative
phenomena which carry humour appreciated by the recipient of a drama series, based on …

Abstract Language-play can briefly be described as the wilful manipulation of the
peculiarities of a linguistic system in a way that draws attention to these peculiarities …

This article investigates the deployment of Internet memes in a 2018 boycott campaign that
targeted three major corporate brands tightly associated with the dominant sphere of power …

This study investigates the problems that translators tend to face in the subtitling and
dubbing of English-language films and television programmes into Arabic and suggests …