Purpose Does a highly standardized international advertising campaign enhance
destination image? Drawing evidence from Turkey's Home Global Image Campaign, the …

The relationships among social media communication, brand equity and satisfaction in a
tourism destination: the case of Danang city, Vietnam | Emerald Insight Books and journals …

Purpose Utilising the stimulus-organism-response (SOR) theoretical framework, this study
investigated how destination attachment and overall satisfaction mediate the linkage …

Purpose Widespread technology adoption in tourism enables tourists to be active content
creators, thus, influencing destination brands through co-creation. This study examines …

Virtual reality (VR) is an advanced technology that has a significant impact on tourism and
travel worldwide. Drawing on the social cognitive theory (SCT) and theory of planned …

Purpose Despite years of research on destination image (DI), studies have surprisingly
failed to investigate how tourists perceive and approach destinations that they are not …

Purpose Even though the importance of understanding festivals from a tourism attraction
development perspective has been addressed, few studies have examined the factor of …

Purpose The purpose of current study aims to provide a different perspective on customer-
based brand equity (CBBE) and integrate this with previous brand equity theory to contribute …

Purpose The friendliness of a destination is a key factor influencing tourists' destination
selection. However, few studies have explored the construct of friendly tourism destinations …

One of the most well-known, seminal models in the tourism field is the one proposed 50
years ago by Stanley C. Plog. His venturesomeness model has been widely cited in journal …