Purpose To advance marketing research and practice, this study aims to examine the
application of the innovative, mobile-applicable neuroimaging method–mobile functional …

Recent research in the field of “neuro-marketing” shows promise to substantially increase
knowledge on marketing issues for example price-perception, advertising efficiency …

Influencers in social media are often perceived as a trusted source for many people which is
why companies increasingly promote their products through them. However, influencers can …

Purpose This study is the first to examine consumer's neural reaction to different
merchandising communication strategies at the point-of-sale (PoS) by applying functional …

Website design decisions consider visual stimuli that have a significant impact on user
behavior. We use evolutionary psychology as a theoretical lens for studying the effects of …

Background: Online pharmacies are used less than other e-commerce sites in Germany.
Shopping behavior does not correspond to consumption behavior, as online purchases are …

The investigation of user behavior in IS contexts is often conducted by utilizing self-report
measurements. To complement these measurements, neuroscientific methods have …

Conversational agents (CA) that interact with users in human language have become
increasingly popular over the past years. This study explores antecedents of the user …

Conversational agents (CAs) equipped with human-like features (eg, name, avatar) have
been reported to induce the perception of humanness and social presence in users, which …

The investigation of website aesthetics has a long history and has already been addressed
in NeuroIS research. The extant literature predominantly studied website complexity …