Innovation resistance is an emerging area of research in marketing. This study delineates
the state of the art in consumer innovation resistance literature and advances theoretical …

Despite the growing importance of cutting-edge technologies, little is still known about the
effects of psychological and technical factors on these technologies as associated with …

Governments worldwide are using digital contact tracing (DCT) apps as a critical element in
their COVID-19 pandemic lockdown exit strategy. Despite substantial investment in research …

Purpose Facial recognition payment (FRP) has been attracting attention as an alternative
payment mode. This research aims to investigate the future use of FRP for both mobile …

This research explores the interaction between perceptions of environmental degradation
during the pandemic and their subsequent effect on eco-conscious purchasing activities …

Purpose This study presents a framework for integrating distinct perspectives on social
entrepreneurship by combining institutional theory with the social entrepreneurship intention …

This study investigated the differences in knowledge sharing (KS) behavior among
academicians from research universities (RUs) and non-research universities (Non-RUs) …

Due to global and regional climatic dynamics for a couple of decades, agricultural
productivity, rural livelihood, and food security have been badly affected in Pakistan. This …

Automated vehicles (AVs) have received attention from academia and industry due to their
numerous advantages, including safety, efficient mobility, and convenience. One of the …

This study addresses a critical gap in the literature on the consumer–brand relationship by
focusing on the under‐investigated concept of attitudinal and behavioural brand hate. This …