There are growing discussions of social media influencers and their effectiveness in
endorsing products. Further, recent policy regulations are requiring social media influencers …

This study investigates the effects of influencer advertising attributes on consumer
responses via multiple motive inference processing. Influencer-product congruence and …

Consumers' changing media consumption behaviors and skepticism toward traditional forms
of advertising have prompted the growth of influencer marketing. Even as regulatory …

In this study we examined the effect of disclosure language (control/no disclosure,“SP,”“
Sponsored,” and “Paid Ad”) in Instagram-based influencer advertising on ad recognition …

Sponsorship disclosure is now mandated for social media marketing, influencer marketing,
and brand-sponsored content (pictures, videos, posts, etc.). This study reviews the research …

Purpose The purpose of this paper is to investigate the effects of a particular form of
sponsorship disclaimer in sponsored content by social media influencers (SMIs), namely a …

Many brands are now working on Instagram to promote, showcase their products and
services, and benefit from the potentialities of Influencer Marketing. A detailed investigation …

Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar
non-advertising formats, differ from other more direct forms of advertising in several ways …

Sponsored videos have rapidly emerged as an important marketing tool as video sharing
platforms and the popularity of video influencers have grown. However, little research …

Sponsored news is a form of native advertising that has engendered much hope as a
solution for digital publishing revenue woes, but also much concern about whether the …