The aim of this study is to explore social media marketing activities (SMMAs) and their
impact on consumer intentions (continuance, participate, and purchase). This study also …

It is anticipated that e-commerce will contribute to achieving the 17th Sustainable
Development Goal, which seeks to improve implementation mechanisms and revitalize …

Purpose This study aims to advance the understanding of digital marketing capability by
conducting a comprehensive, systematic review of relevant literature at the firm level …

Purpose Based on the stimulus-organism-response (SOR) framework, this study aims to
investigate the effect of social media marketing (SMM) activities on consumers' purchase …

Purpose The paper aims to develop a comprehensive framework for adopting an information
and communication technology (ICT)-enabled customer relationship management (CRM) …

Purpose Despite the increasing numbers of research studies about social media business,
the concept of social media agility is still an emerging topic that has been understudied …

The increase in the use of social media in recent years has enabled users to obtain vast
amounts of information from different sources. Unprecedented technological developments …

The changing trend in the circular economy has pushed most firms to be competitive in their
business activities using emerging technology. SMEs in recent times are increasingly …

Today's manufacturing-based small and medium enterprises (SME) face the need to
implement green supply chains more efficiently in order to overcome environmental barriers …

Purpose This paper examines the effect of improvisational behavior of entrepreneurs on firm
performance of small and medium enterprises (SMEs) in Thailand during the economic …