This study aims to investigate the perceptions of near-field communication (NFC) usage for
mobile payments in Saudi Arabia. In order to develop a mathematical framework for the …

Effective security support remains a challenge, even for mobile banking applications; this is
leading to the loss of many customers due to limited protection of customer data and privacy …

Purpose The intent to start an entrepreneurial venture is predisposed by certain personality
traits. The study aims to analyze the impact of various identified personality traits and …

Purpose Demonetization and pandemic-related restrictions in India propelled the usage of
mobile payments (M-payments). The culture of online smartphone transactions is expected …

This study aims to analyze: 1) the effect of market orientation on customer satisfaction. 2) the
effect of service quality on customer satisfaction. 3) the effect of market orientation on …

Purpose The recent economic changes in India and the gender discrimination practices of
the patriarchal society have forced Indian women to turn to the financial sector as an …

An awareness about the antecedents and behavioural outcomes of trust in chatbots can
enable service providers to design suitable marketing strategies. An online questionnaire …

Providing top-notch services is imperative for the success of any organization in this era of
globalization and competitiveness. This study aims to identify the dimensions of perceived …

Purpose A significant increase in the number of private sector banks has intensified the level
of competition in the Indian banking industry (IBI). This increase in the number of banks has …

AI-powered chatbots have become game-changers for the financial industry. They enable
banks to boost customer engagement and improve operational efficiency by lowering the …