The organic food market has emerged as a growing trend among consumers. The present
study examines the relationship between Health Consciousness (HC), Organic Food …

Purpose Commercial banks are the financial powerhouses of a nation that can create a
penetrating impact at the grassroots level. This study aims to investigate the demand-side …

Purpose This study aims to explore the relationship between Generation Z (or Gen Z)
consumers' decision-making styles and electronic word-of-mouth (eWOM) use in the tourism …

The previous research emphasized the importance of service quality, brand image, and
customer loyalty in the context of the hospitality industry, However, there seems to be a need …

Purpose The purpose of this paper is to incorporate Chinese traditionality (CT) and
patriotism (PAT) within the theory of reasoned action (TRA). It tests the moderating effect of …

The purpose of this research is to build and evaluate a theoretical model capable of
forecasting public participation in mega events. This study predicts event tourism …

This study aims at investigating generation Z career aspirations process by applying the self-
efficacy theory and the Five-Factor Model (FFM) to examine the relationship among …

This study aims to predict accounting students' inclination toward a career in accounting in
Indonesia by integrating the Social Cognitive Career Theory (SCCT) and the Theory of …

본 연구에서는 합리적 행동이론 (TRA) 을 토대로 제주도의 관광지 매혹 (DF) 이 기억에 남는
관광경험, 태도, 주관적 규범 및 재방문의도에 미치는 구조적인 영향관계를 규명하였다. 이를 …

Hainan, is the only free trade port that also exudes quintessence of the culture of China.
Tourism is one of Hainan's most lucrative industries. On the one hand, the regional economy …