An overview of the contribution of systems thinking within management and marketing
In recent years, common interests have led the fields of marketing and management to
differentiate themselves, even in similar research areas. This chapter provides an overview …
differentiate themselves, even in similar research areas. This chapter provides an overview …
[图书][B] Social dynamics in a systems perspective
The evolutionary path of science is traced along two distinct epistemologies: the naturalist
one and the social one. The first is understood as the study of the existing through rigorous …
one and the social one. The first is understood as the study of the existing through rigorous …