The mascot is the personification of an object that you want to represent and has important
value in tourism as part of city branding. The mascot is related to regional identity and is …

This research aims to investigate the consumer perceptions and preferences of beverage
products in Malang City, East Java. This study uses a Mixing theory approach, which …

Agricultural products have been referred to be commodities in previous research. There is,
however, a considerable void in current marketing literature focusing on genuine agricultural …

Food is one of the necessities of life. The food we consume every day provides us with the
nutrition we need to have energy. However, food plays a more significant role in life. There is …

Fast food is a type of cuisine that may be swiftly made and offered to customers at a low cost.
Time by time, changes in client demand, such as taste and lifestyle, may be detected …

Abstract Since Zalora Malaysia was designated as the top fashion specialised online retailer
based on iPrice's Map of e-commerce, this study was done to investigate the factors that …

Mobile payments are becoming more popular around the world, but this is dependent on
consumers' ability to adapt to new technology, as well as their changing and differing …