Involving users in the development of a modeling language for customer journeys
Although numerous methods for handling the technical aspects of developing domain-
specific modeling languages (DSMLs) have been formalized, user needs and usability …
specific modeling languages (DSMLs) have been formalized, user needs and usability …
Domain engineering for customer experience management
Customer experience management (CXM) denotes a set of practices, processes, and tools,
that aim at personalizing a customer's interactions with a company around the customer's …
that aim at personalizing a customer's interactions with a company around the customer's …
Modeling and personalising the customer journey: The case for case management
I Benzarti, H Mili… - 2021 IEEE 25th …, 2021 - ieeexplore.ieee.org
Customer experience management (CEM) denotes a set of practices, processes, and tools
that aim to personalise a customer's interactions with a company, throughout a purchasing …
that aim to personalise a customer's interactions with a company, throughout a purchasing …