In a globalised society, characterised by increasingly demanding markets and the
accelerated growth of the digital approach, sports organisations face the challenge of …

Purpose: The purpose of this study was to analyze user engagement from within the Twitter
community of professional sport organizations (ie, social media networks). Design: Utilizing …

Sports organizations' use of social media (SM) has become a key strategy in the coverage
and promotion of sport. Although research has been done on the success of digital …

Purpose The purpose of this study is to identify which dimensions of perceived value best
mediate football club branding and fan loyalty from a developing league perspective …

The goal of this study was to address the question:'What sport marketing research has been
conducted on customer engagement on social media until now, and what could be future …

The topics of social media and consumer behavior are inextricably linked. Since 2008,
scholars in sport-studies fields such as sport communication and sport management have …

Research question Given the worldwide growth of women's football and its presence on
social media, it is essential to explore and understand fan attitudes and culture. Research …

Worldwide, sports gambling is a multibillion-dollar industry. Despite the industry's size and
success, little research has been conducted on sport-gambling operators (SGOs), and no …

During the coronavirus (COVID-19) pandemic, Australian professional sport leagues were
impacted by temporary league shutdowns. One example is the Suncorp Super Netball, the …

The academic literature reports mixed evidence on how social media platform and message
impact consumer engagement. We investigated the effects of three platforms (Facebook …