Given the present dynamic consumption environment due to technological innovations as
well as interlinked economic developments on the macro-, micro-, and societal-level …

Various empirical studies have evidenced that interaction is a critical process in the
development of buyer–seller relationships in business-to-business markets. Research …

As manufacturing companies pursue a servitization strategy, they are increasingly relying on
developing digitalization capabilities to interact and co‐create value with their customers …

Few studies have examined potential impacts of firm's capabilities upon industrial brand
equity, and it remains unclear how value co-creation exerts an effect in the capabilities …

Open sources and digital platforms offer significant opportunities for knowledge-intensive
entrepreneurship (KIE) firms to participate on the platforms of existing firms while enabling …

The present work examines the competitive strategies of tourist destinations and proposes
that value-creation among tourists during their entire experience of a destination (before …

Purpose This study aims to evaluate the process of value co-creation within wellness
tourism by constructing a structural equation model of customer interactions with the …

The traditional goods dominant logic lexicon assumes pre-specified and static roles of
market participants. Fixed roles such as 'supplier'and 'customer'imply that value creation …

Almost any firm faces a change during its life that requires a redefinition of the business
model to be more innovative, namely business model innovation (BMI) that designs an …

Purpose This paper aims to investigate the contribution of cultural intelligence (CQ) to the
interaction involvement and job performance of call center agents in the Philippines …